Fairmount Park Gets Sports Betting License
The state of Illinois has seen tremendous growth in its sports betting industry since launching in March, and that growth is expected to continue in the coming months.
The Illinois Gaming Board continues to review license applications, and that group recently awarded the ninth master sports betting license.
Fairmount Park is the location that has received the latest license, and that race track could start offering sports betting before the end of 2020. Fairmount Park has partnered with FanDuel Sportsbook, and the sports betting operator has been working behind the scenes to prepare for launch.
The racetrack has also been deemed suitable for a potential casino license, but that would require additional bids and planning to occur. Fairmount Park is near the Illinois-Missouri border, and it could potentially be a great source of revenue for the state.
FanDuel is now the only operator with two retail locations in Illinois, which could prove to be a huge advantage for the company. FanDuel also operates retail sports betting at the Par-A-Dice Casino in East Peoria.
The deal with Par-A-Dice has allowed FanDuel to launch mobile sports betting in the state, but this new partnership could have a more significant impact. FanDuel will focus its efforts on retail sports betting and will be looking to attract customers from the St. Louis area.
DraftKings is also in the St. Louis area, and has partnered with the Casino Queen in East St. Louis. Bettors from Missouri will have to drive past the Casino Queen to get to Fairmount Park, but FanDuel is convinced that they can do well in this location.
Illinois Sports betting officially launched on March 9, 2020, in Illinois, but the cancellation of live sporting events brought the industry to a complete stand-still. Governor J.B. Pritzker also ordered all casinos to close in March to stop the spread of COVID-19, but casinos have reopened and are operating with restrictions.
Illinois just reported almost 10,000 new COVID-19 cases on Thursday, and the governor is reportedly looking at imposing restrictions once again. If this is the case, the five mobile sportsbooks in Illinois are expected to carry the new industry.
No Barstool Yet in Illinois
FanDuel is joined by DraftKings, BetRivers, PointsBet, and William Hill in Illinois, and these five operators are all off to great starts. There is plenty of competition between these five operators, but others are expected to join the industry at some point.
Barstool was expected to launch in Illinois soon, but that company is reportedly focusing on a pair of other states. The Barstool app is already live in Pennsylvania, but it will be headed out West next.
Barstool is expected to launch in Colorado on November 5, but this launch will differ. The company is set to launch a retail sportsbook inside of the Ameristar Casino in Black Hawk, but the mobile app will be coming at some point in 2021.
After launching in Colorado, Barstool is expected to target Michigan during the first quarter of 2021.
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