Chicago Bears & Rush Street Interactive Enter Exclusive Agreement
The Chicago Bears and Rush Street Interactive have agreed to a multi-year exclusive partnership that will have a major impact on the Illinois sports betting industry.
This is an exclusive sports betting partnership, and it is the first of its kind for the Chicago Bears.
Rush Street Interactive operates the Rivers Casino in Des Plaines and is the parent company of BetRivers Sportsbook. BetRivers was the first to offer both retail and online betting in Illinois, and it was looking to make a bigger splash in the industry.
Not only is BetRivers now the official sportsbook of the Chicago Bears, but the Rivers Casino is the official casino partner of team. Rivers has been the clear leader in casino revenue over the last few months, and its location is a big reason why.
Through this new partnership, BetRivers and Rivers Casino will receive signage opportunities both in and around Soldier Field. The gaming companies will also be featured in digital advertisements on the team’s website and social media platforms.
BetRivers will be tasked with creating a free-to-play game that will be featured on the Chicago Bears official app, and that will be available to Illinois residents. Prizes featuring unique gameday opportunities with the Chicago Bears, along with memorabilia and other options.
Last Summer, the Chicago Bears announced that it had made PointsBet an official sports betting partner, but it was not an exclusive deal.
Bears Bid Accepted at Arlington
The Chicago Bears are potentially looking at moving out of Soldier Field, and the team submitted a bid to purchase the Arlington Park racetrack. Churchill Downs Inc. is looking to sell that property as it has decided that it will not be building a racino on the property.
Earlier this week, the village board of Arlington Heights approved a zoning agreement that would allow a football stadium to be built at the racetrack. This was an important step, and it could give the Bears an extra push in pursuing this property.
Currently, Rivers Casino in Des Plaines is the closest in Illinois to the city of Chicago, but this would give Rush Street Interactive another opportunity. A casino could be constructed along with the new football stadium if that was a part of the plan.
The city of Chicago is expected to fight back against the Bears in its attempt to move, as there is a contract in place that runs through the 2033 season. The Bears are not happy with that current deal as they have little opportunity to make much-needed improvements to Soldier Field.
This is a story that will continue to develop over the coming years, but this new partnership adds another layer to this development. Rivers and BetRivers are local products, and the Bears are showing a commitment to the Chicago area with this partnership.
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